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Shufu Diary

Setting up an online store isn't all that difficult. But how to choose, import, make, drop-ship, and —most important of all— promote and sell? This is my story…

Huh, where are the Slippers?

I've taken them offline for now. Logistics get tricky when slippers try to coexist with T-shirts because they are shipped from different locations. The only winner would be Canada Post!

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Changing Direction – For the Better?

Lamenting about COVID-19 won't get me and my travel slippers anywhere, definitely not to the far-away destinations that I love so much. So, maybe Shufu slippers have to stay home just like the rest of us?

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Travel Slippers – Enhanced, Handmade, Imported?

Until now, Shufu merchandise was just an abstract image in my mind. What are my options to transform an idea into real slippers? Should I modify, find a local manufacturer or crafter, or import? What's feasible?

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The Shufu Story Begins...

There's more to Shufu than just comfy slippers! Shufu is a retail rookie's experiment to set up shop from scratch.

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